![]() You can also view the relevant data for each query, including impressions, interactions, conversions, and crucially, the cost. ![]() This will tell you the search term entered into Google, whether the search term has been previously added or excluded, the keyword match type that triggered the ad, and the Campaign / Ad Group that was shown. You can view the queries that have triggered your ads by using the Search Terms report in Google Ads. Perhaps your traffic is of lower relevancy than you anticipated? Or a new meme is trending that conflicts with your content? Or a television character shares the same name as your brand or product? Believe us, it can happen! It’s especially hard, and likely impossible, to predict some of the search queries that will trigger your ad. But it is equally as important to monitor this list as your campaign is active, making sure that there is nothing slipping through your net – and there almost certainly will be. For example, if you’re looking to advertise an online training course for Google Ads at £100 per session, adding “free online courses” as a negative keyword phrase prevents your ad being shown to anyone searching for free courses.Įstablishing an exclusion list is an important part of the initial creation of your campaigns, with keyword research and strategy helping to dictate the excluded keywords and phrases at first. So, how does adding negative keywords actually help my online campaigns? In the same that we use a set of keywords to target a specific audience and their search queries, we can create a list of corresponding negative keywords to ensure that these terms will not trigger your ad. The optimisation potential of becoming familiar with how negative keywords work and when to use them is huge and boosted by the simple process required to get started. Okay, this might not help with the last part, but we can assure you that while this may sound like dodgy clickbait, these are just some of the very real benefits of implementing negative keyword lists into your Google Ads campaigns. Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google Algorithm update?
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